Verandah Brands · 3-Statement D2C Model
Integrated financial modelling · Base & downside cases
Full three-statement integrated model on Verandah Brands' D2C portfolio. Monthly cohort projections on a driver tree — sessions × conversion rate × AOV → revenue — with COGS, opex, and working-capital schedules flowing through to a linked P&L, cash-flow statement, and balance sheet. Base and downside cases toggled from a single assumptions sheet.
Balance-sheet roll
Assets minus Liabilities plus Equity ties to zero every period in both scenarios.
Cash reconciliation
Closing cash on the balance sheet matches the cash-flow walk, period over period.
Driver tree to revenue
Every revenue line traces back to a discrete operational driver.
Dedicated checks tab
Green-cell integrity dashboard makes every tie-out visible in one place.
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